Social Products

Meta Campaigns

• Keystone Meta Ad Guidelines
• If I don't use SmartHub how can I get student Meta leads delivered?
• Can I do different geotargeting at different points in the campaign or different geotargeting for different videos I submit?
• What types of Meta campaigns can I do?
• How long does a Meta campaign run for?
• How is the Keystone student audience created on Meta?
• How much notice do we need before scheduling a campaign?
• What are the biggest determining factors for number of leads or amount of traffic we can generate?
• Can we do campaigns in other languages?
• Who provides the creative assets for Meta campaigns?
• How do the Meta Lead Gen leads appear in SmartHub?
• Can we use SmartEngage for Meta leads?
• I have an integration from SmartHub to my CRM. Will Meta leads be sent through to my CRM?
• Why is there a mismatch between some leads in regard to the countries my customer targeted and their nationality in SmartHub?

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TikTok Campaigns

• Keystone TikTok Ad Guidelines
• If I don't use SmartHub how can I get student TikTok leads delivered?
• What types of TikTok campaigns can I do?
• How long does a TikTok campaign run for?
• How is the Keystone student audience created on TikTok?
• What student information can I collect in my TikTok leads?
• How many programs can I promote with a campaign? 
• What is the age range of students we can target? 
• How much notice do we need before scheduling a campaign?
• What are the biggest determining factors for number of leads or amount of traffic we can generate?
• What countries can I target with a TikTok campaign?
• Can we do campaigns in other languages?
• Who provides the creative assets for TikTok campaigns?
• How do the TikTok Lead Gen leads appear in SmartHub?
• Can we use SmartEngage for TikTok leads?
• I have an integration from SmartHub to my CRM. Will TikTok leads be sent through to my CRM?
• Why is there a mismatch between some leads in regard to the countries my customer targeted and their nationality in SmartHub?
• Is there any education topic you can't promote with a TikTok Campaign?
• Can Keystone support SparkAds on TikTok?
• Can Keystone add music to our ad?
• Where do my TikTok leads go?
• Can I run a TikTok campaign at the same time as a Meta campaign?
• How can I use SparkAds for my TikTok campaign?
• Can I use images to run my TikTok campaign?
• What should we promote with a campaign? 

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Reddit Campaigns

• Keystone Reddit Ad Guidelines
• Can I link to my institution's site from Reddit ads?
• Will my Reddit ad be shown only on higher education pages on these forums?
• Can Reddit ads generate leads?
• Are the audiences on Reddit the same as Meta?
• What types of Reddit campaigns can I do?
• How long does a Reddit campaign run?
• How many programs can I promote with a campaign?
• Is there any education topic you can’t promote with a Reddit campaign?
• Can I run a Reddit campaign at the same time as a Meta or TikTok campaign?
• How is the Keystone student audience created on Reddit?
• What is the age range of students we can target?
• What countries can I target with a Reddit campaign?
• Can we do campaigns in other languages?
• Who provides the creative assets for Reddit campaigns?
• Can I use videos to run my Reddit campaign?
• Can Keystone add subtitles to our videos?
• Can I use logos or partner branding in the visuals?
• Is text on image allowed on Reddit ads?
• Do Reddit have an equivalent to SparkAds (TikTok) or Partnership Ads (Meta)?
• How much notice do we need before scheduling a campaign?
• What are the biggest determining factors in the amount of traffic we can generate?

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YouTube Campaigns

• Keystone YouTube Ads Guidelines
• Can YouTube Ads generate leads?
• Is it necessary to have a YouTube channel to run YouTube Ads?
• What creatives are required?
• What should we promote with a campaign?
• Can we do campaigns in other languages?
• Can we use images instead of videos, as a YouTube Ad?
• Can we use more than one video within an ad?
• What age range can be used?
• How is the Keystone student audience created on YouTube?
• What countries can I target with a YouTube Ads campaign?
• Can we launch a campaign as soon as possible if we need to?
• How much notice do we need before scheduling a campaign?
• Is there any education topic you can't promote with a YouTube Campaign?
• Can Keystone edit and create videos for me?
• Can I run a YouTube campaign at the same time as Keystone?
• Can I run a YouTube campaign at the same time as a Meta, TikTok or other social media campaign?

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