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Are the audiences on Reddit the same as Meta?

Though we expect some overlap, different platforms are able to reach different audiences

Reddit's audience overlap with other social platforms can be found below:

  • 30% of Redditors are not on Facebook

  • 45% of Redditors are not on Instagram

  • 58% of Redditors are not on TikTok

  • 59% of Redditors are not on Twitter/X

  • 63% of Redditors are not on Pinterest

  • 68% of Redditors are not on LinkedIn

  • 74% of Redditors are not on Snapchat

  • 81% of Redditors are not on Twitch