Is text on image allowed on Reddit ads?

Yes — text on images is allowed, but we strongly recommend keeping it minimal and non-promotional. 

Reddit prioritizes a native, content-first experience, so creatives with heavy or aggressive text overlays (e.g. “Apply Now!”, “Top-Ranked Program”) may perform poorly or be flagged during review. 

For best results you can review our Reddit Ad Guidelines page. 
Our team will review all creative to ensure it meets platform guidelines and maintains high engagement.