What is the age range of students we can target? 

On TikTok, age-specific segmentation is not available; only age range  

  • Lead generation campaign can only target 18+
  • Age range 13-17 is only available on the Traffic campaign. 

The age ranges on TikTok are grouped into the following categories:

  • 13-17
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+