What are the biggest determining factors in the amount of traffic we can generate?

The primary factor influencing traffic volume is student geography, similar to Meta and TikTok campaigns. Some countries have significantly larger or more active student audiences on Reddit and Quora than others. 

Another key factor is platform reach; traffic potential depends on how many active users each platform has in the target country. 

We’re currently gathering more performance data across regions, and more precise benchmarks will be available soon.