We do not anticipate any significant shifts in the geographic makeup of students visiting Keystone websites as a result of this move.
As specialized verticals like Lawstudies transition their traffic to Educations.com, our main site is well-positioned to maintain—and even strengthen—its role as a global hub for student discovery. Educations.com will continue to capture the same student audiences as before, while also expanding its reach through the launch of 29 localized, translated versions of the site. These new sites are designed to absorb traffic from our previous translated verticals, ensuring continuity and accessibility for students around the world.
Localization remains a key pillar of our strategy. By meeting students where they are—in their language and context—we make it easier for them to find relevant programs and connect with institutions that suit their goals.
That said, the global education landscape is always evolving. Shifts in student demand and national trends can influence traffic patterns at the institutional or geographical level. For the latest insights on how these dynamics are changing, we encourage you to explore Keystone Higher Ed Insights.