Will adding ambassadors to my profile reduce my conversion rate?

Most likely not, but it's good to keep an eye on your conversion rate in order to get the maximum value out of your profile.

 

We took a look at the conversion rates of university profiles with Unibuddy ambassadors vs. profiles without ambassadors published on educations.com.

We found that profiles with Unibuddy were more likely to have higher conversion rates than profiles without. Our hypothesis is that the Unibuddy widget attracted students who were not interested in submitting a lead form directly to the school and craved peer-to-peer interaction. The widget may also add credibility to your overall profile and convey a student-first image.

The caveat? We have not added Unibuddy ambassadors to Keystone websites like Masterstudies before. So because of that, we will be monitoring conversion on a broad scale, and if you notice a change in conversion rates on your profile, please discuss it with your Customer Success Manager to isolate factors.